What, who, and why?

A day to celebrate how fun riding MTB is. No competition, just good times and an excuse to invite more people to get out to ride and support local IBD’s.

Absolutely everybody! No wrong way to participate as long as you’re out on a bike!

To encourage more people to ride and unite the industry, at least for a single day ;), to ensure health and prosperity to everyone we work with and the culture of mountain biking.